Social Monetization Manager.
Even just the title of this Mashable article that I read today got me thinking. The term “social monetization manager,” to me, holds so much more value than “social media director/manager.” Almost anyone can manage their social media - using these tools isn’t all that difficult - it’s using them well and monetizing your social networks that takes talent and creativity. Tweeting one or two times a day might get you a little bit of exposure, but generating revenue is reliant upon more than just management; it takes conversation, connections, and creativity. You’ve gotta be willing to put yourself out there and take chances in order to get a return - and since the raw goal of a business is to make money, it’s certainly fitting for them to have a social monetization manager. While I don’t quite grasp the need for two separate positions, I definitely think this is a step in the right direction for Cox.
